Cadbury's Gorilla misses the S.A Jungle

If there is anything that is worse than an infomercial it is TV Adverts that make no sense...

A friend recently asked if we saw the really cool new Cadbury's advertisement featuring the "talented" drumming Gorilla? No... was the emphatic reply. And if there is ever a clear sign of failed advertising campaigns it is when your target audience never remembers the advertisement.

Worse yet, we looked out for this so-called amazing ad, having imagined that we did indeed miss out on a great method of outreach to the S.A public. Much to my disappointment I had seen the lack of impact advertisement before.

Not only does this Cadbury's Gorilla miss the S.A Jungle target audience but it seems like it should have been utilized by a totally different product or service provider.



As Antilogic ( see: http://www.antilogic.co.za/advertising/cadburys-drumming-gorilla-sa-far-behind/ )so beautifully stated, the ad has nothing to do with Cadbury's or chocolate and would have had more relevance for the audience if it was representing 5fm... This is sad as I imagine the point of the ad was the jubilant feeling which munching on a Cadbury's glass and half of milk would provide. The only call to action this advertisement ignites in my mind is to reminisce about the great grandfather and grandson Cadbury's utilized previously. Leaving us with a nostalgic feeling of sharing the flavor of chocolate with our loved ones.

While chocolate has been known to be an aphrodisiac, this advertisement leaves me cold and will definitely not be resulting in the increase of sales, or share of mind for this little customer. Worse yet, we talking about it, and we all know what that means... More publicity. Hopefully this will force this iconic brand to rethink their strategy or better yet remove the advertisement from my joyous couch potatoe sport.

Bloggers Blur

Finally! Needless to say I have been suffering from Bloggers Blur!

Meaning I have been wracking my brain with this Blogger Layout and Template, trying my "damndest" to encapsulate my "personality"... And I think I finally got it!

Thanks to http://www.templates-blogger.com/, the smooth lines and striking combination of the colours really seemed to embrace something about me. Being 24 this is still an enigma to many and therefore I am hoping to be a bit descriptive in my blog!

Let me know your thoughts! What you think of the lay-out? And any other great suggestions you might have... Peace out ; )

Virtual Value

Between Work, Studies, my curiosity for everything and my family and friends I am struggling to find the time for my favorite past time - blogging and twitter! ; (

It brings me to wonder what exactly we are all doing in our on-line communities or more importantly why we participate!!

My friend ( the South African Paris Hilton ! ) recently admitted that she only partakes to be famous ( vymis in Afrikaans ), but hey she is the S.A version of Parys, so I will take her words with a pinch of salt.

As one of the web's many "lovers", I would love to believe that is something far more meaningful to the millions who pour their hearts and minds into the web.

Personally, as a scholar of life, for me it is partially the value of information sharing and the knowledge gained from the unqualified professors who frequent this world. I love you guys... ( blush ). Some are merely sharing your daily pains and joys - helping others figure out how to cope with similar issues. While others are really adding some great Value to our careers, passions, and quest for further knowledge.

I hope that my boyfriend ( who is def technologically challenged ) is wrong, and that there aren't people behind all this who work for some bigger fraud searching for all our answers ( i.e there is an actual human body behind Google spiders ).

Instead I will continue to gain joy in the fact there are millions of us around the world who understand the Virtual Value, that from mother to mother; social media to social media expert to social media expert and 24 yr old to 33 yr old, we see the importance of sharing our knowledge; recording our thoughts and collaborating across the world!




This is obviously not only an advertising ploy, or like Parys thinks a quick and easy make me famous method. Nope. This is our world, which after all we won't be living in forever. But there will be something we have left behind which our loved ones, followers, fellow twitters may remember us by. When you read this, think of Susan Boyle and wonder how we would have enjoyed her inspirational story without sharing it with each other... like Scott Monty says, everyone has a story!

Now if only I can hum dee dum about where to find the time!