Cadbury's Gorilla misses the S.A Jungle

If there is anything that is worse than an infomercial it is TV Adverts that make no sense...

A friend recently asked if we saw the really cool new Cadbury's advertisement featuring the "talented" drumming Gorilla? No... was the emphatic reply. And if there is ever a clear sign of failed advertising campaigns it is when your target audience never remembers the advertisement.

Worse yet, we looked out for this so-called amazing ad, having imagined that we did indeed miss out on a great method of outreach to the S.A public. Much to my disappointment I had seen the lack of impact advertisement before.

Not only does this Cadbury's Gorilla miss the S.A Jungle target audience but it seems like it should have been utilized by a totally different product or service provider.



As Antilogic ( see: http://www.antilogic.co.za/advertising/cadburys-drumming-gorilla-sa-far-behind/ )so beautifully stated, the ad has nothing to do with Cadbury's or chocolate and would have had more relevance for the audience if it was representing 5fm... This is sad as I imagine the point of the ad was the jubilant feeling which munching on a Cadbury's glass and half of milk would provide. The only call to action this advertisement ignites in my mind is to reminisce about the great grandfather and grandson Cadbury's utilized previously. Leaving us with a nostalgic feeling of sharing the flavor of chocolate with our loved ones.

While chocolate has been known to be an aphrodisiac, this advertisement leaves me cold and will definitely not be resulting in the increase of sales, or share of mind for this little customer. Worse yet, we talking about it, and we all know what that means... More publicity. Hopefully this will force this iconic brand to rethink their strategy or better yet remove the advertisement from my joyous couch potatoe sport.